Based on the user reviews, here are three pros and cons of the "Alive: Zombie Survival" app: **Pros:** 1. **Immersive gameplay experience**: Users praise the app's engaging and addictive gameplay, with realistic graphics and sound effects. 2. **Variety of modes and challenges**: Reviewers appreciate the app's diverse game modes, including daily challenges and special events. 3. **Constant updates and new content**: Users appreciate the app's active development, with regular updates adding new features and content. **Cons:** 1. **In-app purchases and ads**: Some users complain about the app's aggressive ads and intrusive in-app purchases, which can disrupt gameplay. 2. **Limited free content**: Reviewers criticize the app's limited free content, requiring users to spend money to access full features. 3. **Technical issues and bugs**: Users report encountering various technical issues, including crashes, lag, and errors, which can hinder gameplay. Note: The 15-word limit is for each item, but I've tried to summarize the points concisely while still conveying the main ideas.